Sunday, 3 December 2017

FOR ALL UPCOMING ARTIST!! Three Reasons Why You Would Reamain Upcoming

In Nigeria, there is a large number of persons
in the entertainment industry under the label
“upcoming artist”. A state like Niger state, for
example can be seen as the state in Nigeria
with the highest number of upcoming artists.
Very many see the entertainment industry as
a source of quick wealth, popularity and fame, which without disputing is true.
 Almost every young adult wants to be a
musician and only few, very little would make
it. Many upcoming artists would remain
upcoming artists till they quit, only a few
would make it to the apex of the
entertainment industry.
But why?
Why would they remain upcoming artists
forever? Why won’t they make it? Why won’t
they get their lucky break?.
I have examined three reasons for this :
1- No Talent
It is one thing to love music and it is another
thing to know how to sing. Many go into the
music industry because they love music and
want to be known for singing but forgetting
and neglecting the importance of been
talented. Talent is everything in this world.
People do not looking for the “good” they look
out for the “best”.
As long as you are not talented in your area
of specialization then forget about patronage.
No one dares to associate with untalented
individuals. We all like people with the innate
ability to do things. Among the large number
of artists very few have a talent for music. All
we see are jobless youths trying to earn their
living from music, singing whack, noisy and
foolish songs. An upcoming artist who isn’t
talented would remain one forever.
2- Zero Uniqueness
Aside from being talented, many upcoming
artists would never blow because they exhibit
what I call ” zero uniqueness” . What I mean
in essence is, upcoming artists are copy cats,
doing what establish artists have done or are
doing. As an upcoming artist you may be
talented but if you are not unique in your own
way of music, becoming a star would be like a
folktale or better still a fairy tale, very
unrealistic.
 Have you pondered? What is behind the love
shown to Runtown’s “Mad Over You” or John
Legend’s “All of Me” or better Grammy
awards winner Adele’s “Hello”? These are
songs which are totally different from the
normal. They are completely different from
what we hear everyday. They are classical
tunes, artistically unique borne out of a wealth
of the artists uniqueness.
For an upcoming artist to rise to stardom
being unique must be his or her priority, being
exceptional must be his/her major goal.
Singing songs in patterns and styles no one
has is the ultimate in the music industry but
home and abroad.
 3- Lyrical Content
This is the main reason for this write-up. A
large number of upcoming artists find it hard
to put down good and sensible lyrics. Their
songs are always childish with useless
wordings. An artist who can not sing a song
with good lyrical content, is that one an
artist? Come to think of it, how do you expect
people to sing and play your songs when your
lyrics suck?
How do you expect sponsors and labels to
come when your lyrics are nothing to write
home about? How do you expect radio and TV
stations to play your song when the lyrics are
considered vulgar and unfit for listeners and
viewers? How do you expect to sell when your
lyrics are laced with obscure words and depict
a high level of moral decadence? The world
today appreciate songs that lifts the soul and
for the record the instrumentals of a song
doesn’t do that, it is the lyrics of the song
that do such.
 Lyrics have a say over how far your songs go,
how well your songs sell and how much
respect people accord you. Take for example
the Next rated award at Headies in 2015,
Reekado Banks won even when everyone
believed Lil-Kesh would.
Comparing the songs of the duo you would
see that Reekado Banks had songs which
extremely nice lyrics while Lil-Kesh songs
were filled with vulgar and obscure words.
Reekado gave the whole world what they
wanted (good lyrics) whereas Kesh gave the
partyhall what they wanted(good
instrumentals). Which paid off well, off course
good lyrics.
If you must succeed in the entertainment
industry you must give the whole wide world
what it wants and not just the dance hall
only. Enrich your songs with good lyrical
contents.

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